Coffin On Cake PR showcase the AW12 ‘Wheel Wash’ collection from Analog as this week's featured product. The laid back West Coast label replace traditional stone washing techniques with their pioneering wheel wash treatment.
The process, unique to Analog, replaces washing stone’s with used skateboard wheels, giving the finished products a soft brushed feel and a relaxed look. “The difference between the stones and wheels can be felt in the denim and cotton – the stones break down the denim, while the wheels act as a softener and add a smooth, cool hand feel to your jeans.” Garments in the AW collection softened by the process include skate and surf inspired wardrobe essentials such as the AG Chino’s in Soft Red, Khaki and Navy, the LITHIUM slim fit Remer denim jeans and premium slim fitting contrast pocket tee’s.
For further details and press enquires, contact press@coffinoncake.com
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